Organisational audit and environmental audit marketing essay
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Here are the eight steps for conducting a marketing audit to capture the information a corporate marketer needs about their company and how they do business 1. What is an environmental audit environmental audits are tools which can quantify an organisational environmental performance and position what are the different types of environmental audits. The eight business functions (general management, purchasing,production, marketing, the swot analysis can be conducted by means of organisational audit.
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